Initium Services: One-stop F&B Training Centre, Guiding Aspiring Food Entrepreneurs kickstart their Dream Business!

We are now guiding the proud new Outlet Owner ex-Professional Baker Mr. Tan C.C. in the initial set-up and management of daily operations. As before, we offer restaurant-quality western food delights with upcoming hot favourites like the tantalizingly tender Lamb Shank & Salmon taking on our signature Cheesy Pork, Beef Goulash, Tiramisu, Benny's Cheesy Potato... Feeling hungry already? Come on down, treat yourself & your family to a well-deserved good meal!

Mr. Tan decided to explore new fields in the Food Business but had zero experiences and did not know where to start. He tried the food offered at "BENNY", fell in love with the proven dishes and decided immediately that THIS was exactly the type of Food Concept he wanted to invest in! He approached "F&B Strategist" Benny Wee to discuss a win-win collaboration and Mr. Tan is now a proud owner of his very own business.

"Benny's branding - like his food - is unique and different and I see much potential in its development. Secondly, his charges are very reasonable and within my budget unlike other Food Franchises. Thirdly, there are no monthly royalties attached. I invest a one-time fee and all business profits are then kept by me. Looking ahead, I am excited to see more $$$$ in the coming days as the crowd is growing with repeated customers which is a good sign for a new food business. I target to recover my investment (achieve ROI) within the next few months- IT IS ACHIEVABLE as I can better 'see and feel it' now." - Mr. Tan's future business plans

(1) * NEW * Weekend TODAY Article on "Fine Fare- Healthy in the Heartlands" - June 7 - 8, 2008
Featured our best-selling Lamb Shank & Cheesy Pork (a.k.a. Pork Cordon Bleu)

(2) Channel U's Highly Popular TV Program "On The Beat 2" - May 8, 2007
Awarded MAXIMUM RATING of 3 "WOW"s for the unique & delicious 5-STAR Western Dishes offered + contribution in assisting fellow F&B Entrepreneurs kickstart their Business Dreams!

(3) The Sunday Times Lifestyle Article on "Posh Eats at Hawker Centres" - June 17, 2007
Featured our training services to guide new start-up food businesses & restaurant-quality food

(4) Lianhe Wanbao Article on "5-Star International Dishes at Hawker Centres" - June 19, 2007
Write-up on our best-selling Pork Cordon Bleu

(5) Japanese "Jplus" Total Lifestyle Magazine Food Review - August '07 Edition
Showcasing our delicious & unique range of Main Courses and Desserts to tempt your tastebuds

(6) Japan's Popular "GlobeTrotter Travel Guidebook" on Singapore: 2008 Edition
One of the most popular Travel Guidebook in Japan (Japanese Title: Chikyu no Arukikata), we will be featured in the MUST-TRY Food Section

(7) "The POPULAR Food Guide @ Singapore II": 2nd Edition for 2008
Promoted our PROVEN creative dishes in their 2nd Edition Guidebook for 2008

(8) The Sunday Times Lifestyle Article on "THAT WAS THE YEAR THAT WAS- Best & Worst (Food) 2007" - December 30, 2007
The Beef Goulash featured at "BENNY" outlets was picked as one of the Best Finds under "Hawkers Breaking The Mould"

Pop by "BENNY..." now for a satisfying meal @ this
NEW CONCEPT EVOLUTIONARY Food Stall!

ARE YOU AN ASPIRING FOOD ENTREPRENEUR keen to tap on increasing opportunities arising in the local & regional markets with plans to kickstart YOUR OWN food kiosk / food stall / cafe / restaurant...

YOU TOO can now gain an insight into the lucrative F&B industry as our MASTER TRAINER JOSEF NG will be sharing innovative ideas & insider tips based on his more than 28 years of industry experience. In truth, many previous food business entrepreneurs FAILED because THEY THOUGHT THEY KNEW how to run the business.

The ability to cook good & tasty food (remember... don't just rely on family & friends for feedback) is a GREAT ASSET but NEVER A GUARANTEE of commercial $ucce$$. Knowing HOW TO COOK & HOW TO START A FOOD BUSINESS are 2 different things altogether... so how can YOU confidently MAXIMISE YOUR chances for success?

If you are keen to gain a headstart over your competitors..
THIS IS THE WORKSHOP FOR YOU !

During this workshop, you will pick up a good mix of Vital Operational Tips, Innovative Business Ideas & Useful Strategies essential for the success of your food business. We have a good mix of existing F&B owners and "newbies" attending each workshop so it would also be a good opportunity for you to network and gain a better insight into this challenging industry.

Check out our "Bistro Project" in Kuala Lumpur started by our Foodbiz Workshop "Graduates"...
The owners are 2 young entrepreneurial ladies with ZERO F&B EXPERIENCE but
INVESTED WISELY in engaging Specialists in the trade to kickstart their business.

All information shared are based on real-life experiences of SUCCESSES & FAILURES and very importantly, we keep our class size small to increase the level of interaction and to better resolve your queries & doubts. When we "sniff out" any business opportunities, we would also share them with our previous workshop participants for them to consider taking it forward as a follow-up "value-added service".

DON'T HESITATE, REGISTER NOW to receive our latest course updates and program schedules!

INITIUM SERVICES has within a short period of time created a strong brand name & reputation in the market for providing EXCELLENT VALUE F&B TRAINING which is insightful, practical & also lively and interesting for all our participants- ranging from Students to Aspiring Entrepreneurs & Existing Business Owners.

JOIN OUR MAILING LIST NOW to receive LATEST F&B MARKET NEWS, "INSIDER TIPS" & also to be UPDATED ON COURSES lined up just for you. Just e-mail us at "registration@inisvc.com" with the following details: